3 Ways to Optimize Your Amazon PPC

1. BOOST HIGH-CONVERTING KEYWORDS


Increase your bid to focus spend on high converting keywords.

High converting keywords help rank your product and provide great ROIs for Amazon PPC spend.


* Pro Tip: Isolate your best converting keywords in a new campaign for even more control and focus. DO NOT turn off the keyword in your original campaign until your new campaign is seasoned with data.


2. NEGATIVE EXACT/PHRASE MATCH NO SALES SEARCH TERMS


If a keyword or search term has over 1000 impressions or 10+ clicks with no sales, consider adding it to your negative exact match list.  Stop the bleeding by identifying search terms with high spend and 0 sales


3. TEST MANY PRODUCTS AND STYLES 


If you have hundreds of products with different variations, you may be surprised by what performs the best in Amazon advertising. If your listings are optimized, test ads for every product and style to identify the best opportunities.


Check our other blog posts "3 Key Metrics for Selling on Amazon: USP, CTR, CVR" and "Top 3 Amazon PPC Mistakes that Burn $"  for more tips to optimize your Amazon PPC.

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